Field notes on media
intelligence in India
Playbooks for Indian PR teams: media monitoring, Hindi sentiment analysis, real-time WhatsApp alerts, story clustering, and Tier-1/2/3 source strategy. Written by the operators who built Drishti.
Latest articles
Long-form essays and how-to playbooks. Updated monthly.
by Yash Kapoor
2026-04-30
9 min read
Media Monitoring for Indian PR Teams: The Complete 2026 Guide
Practical playbook for media monitoring in India in 2026. Languages, platforms, sentiment, alerts, story clustering, and how to choose a tool built for the Indian media landscape.
by Yash Kapoor
2026-04-30
7 min read
Hindi Sentiment Analysis: Why English-Only Tools Fail Indian Coverage
Translation-based sentiment analysis loses meaning, register, and political context in Hindi and Indian regional languages. Here is what native scoring does differently and why it matters.
by Yash Kapoor
2026-04-30
6 min read
How to Track CEO Mentions in Real Time Across YouTube, X, and Indian News
Step-by-step guide to setting up real-time monitoring for your CEO across YouTube, X, news websites, Instagram, and Facebook in English and Indian regional languages.
by Yash Kapoor
2026-04-30
5 min read
WhatsApp Alerts vs Email Alerts: What Indian PR Teams Actually Open
Email alerts go unread for hours. WhatsApp alerts are read on the lock screen. For Indian PR teams responding to Tier-1 negative coverage, the channel choice changes the response window.
by Yash Kapoor
2026-04-30
6 min read
Story Clustering Explained: Turning 40 Headlines Into 1 Narrative
Story clustering groups related media mentions about the same event into a single narrative. Here is how it works, why it changes how PR teams read the morning brief, and what to look for.
by Yash Kapoor
2026-04-30
7 min read
Tier-1, Tier-2, Tier-3: A Source Credibility Strategy for Indian Media
Not every mention is equal. Here is how to think about Tier-1, Tier-2, and Tier-3 outlets in the Indian media landscape and how to build a triage strategy your team can actually execute.