Field notes on media
intelligence in India
Playbooks for Indian PR teams: media monitoring, Hindi sentiment analysis, real-time WhatsApp alerts, story clustering, and Tier-1/2/3 source strategy. Written by the operators who built Drishti.
Practical playbook for media monitoring in India in 2026. Languages, platforms, sentiment, alerts, story clustering, and how to choose a tool built for the Indian media landscape.
Translation-based sentiment analysis loses meaning, register, and political context in Hindi and Indian regional languages. Here is what native scoring does differently and why it matters.
Step-by-step guide to setting up real-time monitoring for your CEO across YouTube, X, news websites, print, Instagram, and Facebook in English and Indian regional languages.
Email alerts go unread for hours. WhatsApp alerts are read on the lock screen. For Indian PR teams responding to Tier-1 negative coverage, the channel choice changes the response window.
Story clustering groups related media mentions about the same event into a single narrative. Here is how it works, why it changes how PR teams read the morning brief, and what to look for.
Not every mention is equal. Here is how to think about Tier-1, Tier-2, and Tier-3 outlets in the Indian media landscape and how to build a triage strategy your team can actually execute.
