Frequently asked
questions

Drishti is a real-time media intelligence dashboard built for Indian PR teams, brands, and public figures. It continuously monitors news websites, print editions, YouTube, X (Twitter), Instagram and Facebook for any mention of your name or brand, scores sentiment in English and major Indian languages, clusters related coverage into stories, and ships an executive briefing to your team each morning.

Drishti tracks six major sources: Indian and international news websites, print editions, YouTube (videos and Shorts), X (formerly Twitter), Instagram, and Facebook public posts. Every matching mention is ingested in near real time, deduplicated, sentiment-scored, and grouped into stories so your team sees the narrative rather than thousands of individual rows.

Yes. Drishti monitors and analyses media coverage in all regional languages from day one: English, Hindi, Tamil, Telugu, Marathi, Bengali, and Kannada. Sentiment is scored natively in each language rather than translated to English first, which preserves the meaning and tone of regional headlines that English-only tools typically miss.

Drishti uses a multilingual model pipeline tuned for Indian news vocabulary, including political and corporate phrasing. Hindi sentiment is scored in the original Devanagari script rather than translated first, removing the accuracy loss that English-only tools suffer on regional press. Manual overrides train the model further on your team’s standards.

New mentions are ingested every two minutes. Tier-1 negative coverage, sentiment spikes, and viral-velocity events trigger a WhatsApp alert to your principal’s PA in under thirty seconds of detection. Daily AI executive briefings are generated each morning before the day’s news cycle peaks, ready to read on the train.

Yes, WhatsApp alerts are a core Drishti feature. When a Tier-1 negative story breaks, sentiment spikes, or a story crosses a virality threshold you set, an alert is pushed to your PA’s WhatsApp with the headline, sentiment, and a link to the source. No dashboard login needed for the urgent moments.

Drishti gives Indian PR teams capabilities that global tools like Meltwater, Brand24 and Talkwalker simply do not ship. Native sentiment scoring in all regional languages including Hindi, Tamil, Telugu, Marathi, Bengali and Kannada (no English translation step), Tier-1/2/3 credibility tags pre-seeded for the Indian media landscape, real-time WhatsApp alerts to your principal’s PA, and pricing built for Indian market budgets. You get more relevant coverage, not just a translated subset.

A Drishti workspace is configured by a real operator within twenty-four hours of sign-up. We schedule a call to capture your principal’s name, keywords, languages, outlets to weight more heavily, and your preferred briefing time. Your first daily briefing arrives the next morning. There is no self-serve onboarding wall to navigate.

Yes. Drishti was built first for Indian political communications teams. Workspaces are pre-configured for ministers, MPs, party spokespersons, and senior bureaucrats, with source-credibility tags pre-seeded for the Indian media landscape. Hindi and regional language coverage is handled natively rather than as an afterthought.

Yes, Drishti is multi-tenant from day one. Agencies can manage isolated workspaces for each client (founder, brand, politician, or diplomatic mission), with role-based access for analysts, account leads, and the client’s own principal. Workspace data is logically isolated, so there is no cross-client leakage.

Drishti encrypts all data in transit and at rest, enforces strict isolation between workspaces, and applies least-privilege access controls. We process information in compliance with the Digital Personal Data Protection Act, 2023, and we never share your workspace data with another customer. The full Privacy Policy describes our practices in detail.

A story in Drishti is an automatically clustered group of related mentions covering the same news beat. When forty articles, videos, and posts cover the same press release or event, Drishti groups them into one story so you see the narrative spread, sentiment trajectory, and Tier-1 outlets carrying it, rather than forty individual rows.