Run every client's media picture from one command centre
Drishti gives your agency a secure monitoring workspace for each retainer, tracks wire pickup across outlets with reach, and turns raw coverage into white-label briefs and share-of-voice reports your team can send without touching a spreadsheet.
Your account teams are the fastest media desk your clients have, and they know it. But the work behind that reputation is brutal: someone scrolling papers and X at 6 am, someone else copy-pasting clips into a deck, a third person renaming files so the CEO's brief goes out before the 9 am call. Multiply that by twelve retainers and the margin quietly disappears into manual reporting. When a story breaks against a client at 11 pm, whoever happens to be awake becomes the crisis desk. Drishti runs that machinery for you so the agency scales on judgement, not on headcount.
Built around how pr and communications agencies actually work.
A secure workspace per client
Every retainer gets its own walled monitoring space with its own keywords, competitors, sources and logins. One client's data, briefs and alerts never leak into another's, and you decide exactly who on the team sees what.
Wire pickup tracked with reach
Push a PTI, ANI or in-house release and watch it propagate: which outlets ran it, verbatim or rewritten, in which language, with the audience reach of each pickup totalled for you. Show the client the release travelled, not just that it went out.
White-label briefs and reports
Daily briefs, coverage dossiers and share-of-voice reports export under your agency's name and colours, PDF or deck, English or Hindi. Ready to forward to the client as-is, with no Drishti branding unless you want it.
One morning view across every client
Log in once and see all your retainers side by side: overnight volume, sentiment swing, Tier-1 hits and anything trending against each brand. Triage the whole book in five minutes before the account calls start.
Crisis cover that pages you first
When a Tier-1 outlet runs something negative on any client, Drishti pushes an alert to phone, app and WhatsApp within minutes, with the story, the source and the sentiment attached. Your crisis retainer stops depending on who happens to be awake.
Regional press and broadcast, not just digital
Drishti reads newspapers and monitors broadcast TV alongside news, YouTube, X, Instagram and Facebook, in all regional languages. The Marathi daily and the Telugu news channel your global tools miss are covered.
From firehose to first move.
Spin up a workspace per client
We set up an isolated space for each retainer with the client's names, brands, spokespeople, competitors and priority outlets. New client onboarded in a day, not a sprint.
Drishti monitors and reads for you
Every mention across print, TV, digital and social is captured, tagged for sentiment and relevance in the local language, tiered by source credibility and clustered into stories, around the clock.
Briefs and alerts go out automatically
White-label morning briefs land before the client wakes; Tier-1 negative stories page your team the moment they surface. Your account managers curate and add judgement instead of assembling from scratch.
Prove the value at review
At month-end, pull share-of-voice against competitors, wire-pickup reach and sentiment trend in a few clicks. Walk into the renewal with numbers, not adjectives.
Real moments, real outcomes.
How Drishti has changed the next few minutes for teams like yours.
The things this team asks first.
How separate is one client's data from another's?
Completely. Each retainer lives in its own workspace with its own sources, briefs, alerts and access list. Team members only see the clients you assign them, so there is no risk of one brand's coverage or crisis appearing in another's report. Competing clients can sit safely under the same agency account.
Can we send reports and briefs under our own brand?
Yes. Daily briefs, dossiers and share-of-voice reports export white-label, with your agency's logo and colours and no Drishti branding, as PDF or deck. Your client sees your agency's product; the intelligence engine stays invisible behind it.
Which languages and media does it actually cover?
Drishti reads and analyses in all regional languages including Hindi, and monitors national and regional print newspapers, broadcast TV, online news, YouTube, X, Instagram and Facebook. Sentiment and relevance are scored in the source language, so a Tamil or Bengali story is judged correctly, not machine-translated into nonsense.
How long does it take to onboard a new client?
Usually a day. You give us the client's names, brands, spokespeople, competitors and priority outlets; we configure the workspace, tune the relevance filters and switch on monitoring. Backfilling recent history so the workspace is populated from day one is straightforward.
How does billing work as we add clients?
You are billed per client workspace, so cost scales cleanly with your book and every retainer carries its own line. Add a workspace when you win a client, pause one when a retainer ends. Agency and multi-client pricing is available; talk to us about volume across your roster.
See every client's coverage before they do
Book a walkthrough and we will set up a live workspace for one of your retainers so you can judge it on your own coverage.
